I developed this campaign concept for the Canadian Mental Health Association as a class project. The campaign is targeted towards men aged 45-60 since they are more likely to suffer from, and succumb to, the effects of depression and mental health issues compared to any other demographic.

CMHA Poster, Worthless
CMHA Poster, Hate
CMHA Poster, Burden
CMHA Transit Shelter
CMHA Coffee Cup
CMHA Newspaper Ad
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CMHA Poster, Burden