One of America's most-loved edible cannabis brands, Betty's Eddies helps you feel your Betty best with their tasty lineup of cannabis fruit chews infused with things like vitamin C, melatonin, and passion flower. Betty's Eddies wanted to refresh their look while keeping their logo and brand equity intact, but also needed their new artwork to be flexible to adapt to state laws. Each object is individually illustrated to easily add or remove elements and I designed the packaging system to be consistent, recognizable, and impactful.